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The Rapid Growth of Digital Video Content Over the Last Three Years

The digital video content landscape has undergone a huge transformation in the past three years, fuelled by technological advancements, the proliferation of mobile devices, creative platforms and shifts in consumer behavior—particularly accelerated by the COVID-19 pandemic’s lasting impact on digital consumption patterns. The need for great, digital and AI video content is exploding in need. Produce great video or lose a piece of the marketing place. The race is on.

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Boost Your Brand with Video Marketing in Miami

In today’s fast-paced digital landscape, Video Marketing in Miami has emerged as one of the most effective strategies for businesses aiming to elevate their brand presence. With Miami’s vibrant culture, diverse population, and dynamic business environment, video content offers a powerful way to engage audiences, drive traffic, and increase conversions.

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Video Production Miami: Elevate Your Brand with Expert Video Storytelling

In today’s digital landscape, businesses must harness the power of compelling videos to capture attention and drive engagement. If you’re searching for top-tier video production in Miami, you’ve come to the right place. Our expert team specialises in creating captivating content tailored to your brand’s unique voice, helping you stand out in a competitive market.

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E-Learning & Corporate E-Learning Market Growth

Purposeful Agency has been involved in building online programs and e-learning for over a decade. We are experts in building engaging, educational video content, and online programs. In 2022, the market size was valued at $399.3 billion, with the corporate eLearning market segment expected to grow at a CAGR of 13% from 2022 to 2027

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Video Marketing Trends and Predictions for 2019

The year of 2018 was an exciting year for Video Marketing. You saw Facebook Video watching trends rise; Google offered video carousels on search pages and the entire social algorithm completely embraced the rise of video over all other visuals for brands and businesses. In 2019, it is expected that Video Marketing will continue to

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Should Brands Fetch Video Production In-House?

For those creating content on a more regular basis, the inevitable question that arises is: “Shouldn’t we be doing some of this video content in-house? Certainly, there will be cost savings and why not use the latest iPhone that we already own? If you are considering doing the video content production process in-house, there are

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What Major Analysts are Predicting for Netflix

All the attention is on Netflix due to the streaming giant report earnings after the new move. Earlier this week, the company raised prices from 13 to 18%. Most analysts and investors were cheering on the move. Since then Goldman moved up their price forecast to $420 from $400, Guggenheim raised their price target to $400

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Tips To Develop Your Marketing Budget In 2019

As you have seen, 2018 has been a year of steady change and there has been evolution in marketing tactics. Innovative tools and technology have fetched new approaches and opportunities. There are ever varying algorithms and contradicting information about what works and what doesn’t. Developing a solid marketing plan is still the groundwork for success

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As Europe Takes on Netflix, Amazon Studios Bets Big

A new barrage is being fired by Amazon in its international battle with Netflix for the flourishing online streaming market. And yes, it features Julia Roberts and more. Altogether, an estimated $4.5 billion (4.0 billion Euros) is being invested by the US internet shopping leader this year to stream content through its Amazon Prime Video

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Estimated increase in Netflix subscribers by 2023

Streaming giant Netflix (NASDAQ: NFLX) had a stock drop to almost 21%, a month later after its second-quarter financial report. It happened as soon as the company posted an unusual miss in its subscriber forecast. 5.15 million Subscribers were added by Netflix globally, ending the quarter with 130 million customers 25% year over year. However,

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