Purposeful Agency has been involved in building online programs and e-learning for over a decade. We are experts in building engaging, educational video content, and online programs. In 2022, the market size was valued at $399.3 billion, with the corporate eLearning market segment expected to grow at a CAGR of 13% from 2022 to 2027

Videos are currently reigning over the internet. Even photo-based social media platforms like Facebook and Instagram are prioritizing videos. Around 85% of social media users demand more video content from brands. But with the internet flooded with videos, you need to make your content captivating. Otherwise, you won’t be able to prevent your audience from

Apple is not having an easy time getting giant media companies on board with its video and news services. As per reports, Apple (NASDAQ: AAPL) is getting ready to initiate a couple of new services next month. The company is anticipated to launch a subscription news aggregation service. It is based on its acquisition of

The year of 2018 was an exciting year for Video Marketing. You saw Facebook Video watching trends rise; Google offered video carousels on search pages and the entire social algorithm completely embraced the rise of video over all other visuals for brands and businesses. In 2019, it is expected that Video Marketing will continue to

For those creating content on a more regular basis, the inevitable question that arises is: “Shouldn’t we be doing some of this video content in-house? Certainly, there will be cost savings and why not use the latest iPhone that we already own? If you are considering doing the video content production process in-house, there are

All the attention is on Netflix due to the streaming giant report earnings after the new move. Earlier this week, the company raised prices from 13 to 18%. Most analysts and investors were cheering on the move. Since then Goldman moved up their price forecast to $420 from $400, Guggenheim raised their price target to $400

Video marketing is a booming industry. If you look at the statistics, you will come to know how widespread video marketing really is. A lot of people are using it. As per Aberdeen Group, 41% of marketers use video as their strategy. Other research suggests the figure can be even higher. As per Animoto, 55%

Understanding Video Marketing In a simple way, video marketing can be understood as using video content to promote or market your brand, product or service. Note that a strong marketing campaign will always incorporate video into the mix: customer testimonials, how-to videos, videos from live events, explainer videos, corporate training videos, viral videos and more.

Ever since video marketing entered into inbound marketing more prominently in recent years, it hasn’t shown any signs of slowing down. As per video marketing statistics, the video will be a great way to grow your network and customer base, not just this year, but in the future as well. A majority of the companies

Many businesses think that saving money will still give them the same results while creating a video marketing strategy. You might choose not to promote your products in all areas. Or you might even ask yourself if video marketing is really worth it? Can online video content really offer you the same results as text

It was in the year 2005 that YouTube, the video streaming platform, was launched. It opened a platform for video expression to the world. It became easy for anyone to start a video channel, demonstrate their talents and gain income out of it. With time, the company grew giving rise to numerous ‘YouTube stars’ in

As you have seen, 2018 has been a year of steady change and there has been evolution in marketing tactics. Innovative tools and technology have fetched new approaches and opportunities. There are ever varying algorithms and contradicting information about what works and what doesn’t. Developing a solid marketing plan is still the groundwork for success

Video is fast making its way into every industry. Industries are using it as a means to reach their marketing goals. As videos make it possible to tell each brand’s story in an easily understandable, emotionally engaging and enjoyable way. As per Navigating the Video Content Marketing Landscape report, 56% of marketers are at present

A new barrage is being fired by Amazon in its international battle with Netflix for the flourishing online streaming market. And yes, it features Julia Roberts and more. Altogether, an estimated $4.5 billion (4.0 billion Euros) is being invested by the US internet shopping leader this year to stream content through its Amazon Prime Video

Streaming giant Netflix (NASDAQ: NFLX) had a stock drop to almost 21%, a month later after its second-quarter financial report. It happened as soon as the company posted an unusual miss in its subscriber forecast. 5.15 million Subscribers were added by Netflix globally, ending the quarter with 130 million customers 25% year over year. However,

In our ever-shifting media industry, Netflix has topped the leaderboard in the U.S. A study commissioned by Mark Mahaney of RBC Capital Markets confirms it. When 1,500 U.S. adults were surveyed, 57% of respondents reportedly watched Netflix. YouTube garnered 51%, Amazon Video garnered 46%, and Hulu garnered 33% shares. Netflix’s high popularity is a result of strong

It has been only 4 months since Jennifer Salke joined as the head of Amazon’s television and movie division. But she is trying to be familiar with some staff members in the film department. She was the president of entertainment at NBC previously. The Reason? Ms. Salke has been actively fixing what was left behind

Several reports have predicted Walmart to make a move into the video rental business over the years, with the aim of succeeding the present leader at the time. Now, as per the report made by the Information website, Walmart, the colossal retail giant is planning one more shot at the business. They plan to move

Among the huge news pieces, included the news of Oprah Winfrey pairing up with Apple to produce a fresh series of content for Apple’s forthcoming video streaming service. Partnerships like this will redesign the streaming video landscape; however, it might not be sufficient to depose Netflix, the present king of streaming. What would perhaps seize

“The Man in the High Castle’s” first two seasons cost $179 million and fetched 2.44 million Prime subscribers. Usually, streaming platforms don’t reveal the number of people binge-watching their shows and movies. There are no traditional ratings for Amazon, Netflix, and Hulu like for traditional TV networks. However, a fresh Reuters report sheds light on Amazon’s numbers.