Cisco Study Reveals 80% of the World’s Internet Traffic Will Be Video By 2019
In 2014, video content accounted for a remarkable 64% of the entire international’s internet traffic. As per a recent report made by Cisco, by the year 2019, online video will be the reason behind four-fifths of international Internet traffic. The statistics for the U.S.A are even more striking. It comes in at 85%. The striking
Amazon Studios to Scale Back on Indie Films in Programming Shift: Why this Move?
Back in 2010, when Amazon first launched its film studio, their focus was on building a name for themselves by purchasing low-budget films that could win awards. In spite of accomplishing that dream when they won their first Oscars in 2017 for ‘Manchester by the Sea’ and ‘The Salesman,’ they have decided to scale back
Why You Need To Use Video Marketing
Why You Need To Use Video Marketing: 8 Chief Reasons Many businesses have started to use video content marketing. According to the statistics of Wyzowl, 63% of businesses employ it. Video is making headway speedily and will soon reach new heights. 83% of businesses believe that video marketing produces a good ROI. Here are top
How Content Strategies Can Positively Impact Your Business
In this digital economy, a good content strategy is conceivably the most effective method your business can employ. It takes into consideration all your objectives and the tools you own to make you get the best out of your campaign. It makes sure you are ahead of the competition by gearing you up with all
Netflix vs. Hollywood
It has dawned on Hollywood that Netflix is determined to own the world. Netflix is no longer seen as a source of licensing revenue. It has 104 million subscribers worldwide and 193 other markets globally. It is a direct and fierce competition to Hollywood. Its wallet is open for content and talent. Netflix is determined
Measuring Video Effectiveness: How To Guide
Implementing a video strategy is like completing only a part of the task. If as a marketer, you don’t know how to properly measure effectiveness, you could be wasting big money. As per an estimate of the Internet Advertising Bureau (IAB), UK & PwC’s yearly digital ad spend report, in 2016, expense on mobile video
Maximize your reach using Video SEO
When we talk about B2B marketing strategy, videos play a prominent role. As of now, there are not many brands that use video marketing in its best possible way and leverage its benefits. More to it, brands that use video marketing to convey their brand message do not exploit the possibilities of video SEO. Hence,
Netflix is Planning to Spend $8 Billion on Content in 2018
Yes, you heard it right. Netflix is ramping up its production schedule for 2018 and they have planned $8 billion in content budget to finance 700 TV shows and movies. In 2017, Netflix produced sufficient content to amass 59 billion viewing hours but the company has bigger plans for 2018. Precisely, Netflix aims to release
Netflix Pre-Production Audio Specifications
Pre-mix Dialogue WA (Localized): Specifications and Delivery Gist Dubbing associate to produce a single WAV file that includes all pre-mix dialog units, utilizing the offline bounce function in Protools. How to: Attenuate any group walla tracks by -10db before export. Principle dialog should play on top of group tracks for QC purposes, in order to
Requirements for Netflix Filming
What are the Requirements for Netflix Filming? Having a Netflix series to your name is quite a big deal these days if you are getting a big break into the filming world or even if you are a veteran Director of Photography. Netflix started only in the year 1997 but has a reputation for both
RED’s new 8K Vista Vision/Full-frame 35mm camera
Guardians of the Galaxy Sequel is being filmed on the new Red Weapon 8K camera. James Gun, the Director of the Guardians of the Galaxy sequel is excited as the amount of data that will be filmed creates a new level of freedom in both production and post production so will create a new standard
360 Degrees Images
Do you have a need to share your facility or venue online with 360 degrees imagery? Online research is suggesting 360 degrees images are having a 50% greater success with customer engagement than traditional photos/images. Businesses such as museums, health resorts, arenas, restaurants and small businesses can benefit by helping online visitors to interact with
Post Production Color Grade Required?
How important is the color grade in a video production? Very important. With hollywood movies or bigger budget commercials the grade is often the last part of post production to be finished. Color grading is required to make the color of the film either beautiful or to create a different sense of film genre with
We encourage clear collaboration with clients on video edits
ou want to get your point across in an edit right? Well, as a forward thinking video production company in San Francisco we want you to do that and we have a number of ways we help clients to achieve this. For smaller video productions that require quick input, we use https://join.vimeo.com/video-review/. This platform enables
Conscious, Cost-Effective Filmmaking
At Purposeful Films, we believe in consciously evaluating and modifying our behavior, our working and filmmaking environment, our use of filmmaking products and equipment. By working consciously, our aim is produce films for clients minimizing wastage of time, travel and effort, making them more sustainable on the environment, and more cost-effective and better for our
 
                         
 
 
 
 
 
 
 
 
 
 
 
 
