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Netflix's International Penetration Is Sky-Rocketing

In our ever-shifting media industry, Netflix has topped the leaderboard in the U.S. A study commissioned by Mark Mahaney of RBC Capital Markets confirms it. When 1,500 U.S. adults were surveyed, 57% of respondents reportedly watched Netflix. YouTube garnered 51%, Amazon Video garnered 46%, and Hulu garnered 33% shares. Netflix’s high popularity is a result of strong

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The New Amazon Studios Strategy

It has been only 4 months since Jennifer Salke joined as the head of Amazon’s television and movie division. But she is trying to be familiar with some staff members in the film department. She was the president of entertainment at NBC previously. The Reason? Ms. Salke has been actively fixing what was left behind

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Netflix vs Walmart’s new service?

Several reports have predicted Walmart to make a move into the video rental business over the years, with the aim of succeeding the present leader at the time. Now, as per the report made by the Information website, Walmart, the colossal retail giant is planning one more shot at the business. They plan to move

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Forthcoming Apple Video Streaming Service

Among the huge news pieces, included the news of Oprah Winfrey pairing up with Apple to produce a fresh series of content for Apple’s forthcoming video streaming service. Partnerships like this will redesign the streaming video landscape; however, it might not be sufficient to depose Netflix, the present king of streaming. What would perhaps seize

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Amazon Prime Original Series: Budgets, Viewership Numbers, and More Statistics Revealed

“The Man in the High Castle’s” first two seasons cost $179 million and fetched 2.44 million Prime subscribers. Usually, streaming platforms don’t reveal the number of people binge-watching their shows and movies. There are no traditional ratings for Amazon, Netflix, and Hulu like for traditional TV networks. However, a fresh Reuters report sheds light on Amazon’s numbers.

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Why You Need To Use Video Marketing

Why You Need To Use Video Marketing: 8 Chief Reasons Many businesses have started to use video content marketing. According to the statistics of Wyzowl, 63% of businesses employ it. Video is making headway speedily and will soon reach new heights. 83% of businesses believe that video marketing produces a good ROI. Here are top

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Netflix vs. Hollywood

It has dawned on Hollywood that Netflix is determined to own the world. Netflix is no longer seen as a source of licensing revenue. It has 104 million subscribers worldwide and 193 other markets globally. It is a direct and fierce competition to Hollywood. Its wallet is open for content and talent. Netflix is determined

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Measuring Video Effectiveness: How To Guide

Implementing a video strategy is like completing only a part of the task. If as a marketer, you don’t know how to properly measure effectiveness, you could be wasting big money. As per an estimate of the Internet Advertising Bureau (IAB), UK & PwC’s yearly digital ad spend report, in 2016, expense on mobile video

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Maximize your reach using Video SEO

When we talk about B2B marketing strategy, videos play a prominent role. As of now, there are not many brands that use video marketing in its best possible way and leverage its benefits. More to it, brands that use video marketing to convey their brand message do not exploit the possibilities of video SEO. Hence,

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Netflix Pre-Production Audio Specifications

Pre-mix Dialogue WA (Localized): Specifications and Delivery Gist Dubbing associate to produce a single WAV file that includes all pre-mix dialog units, utilizing the offline bounce function in Protools. How to: Attenuate any group walla tracks by -10db before export. Principle dialog should play on top of group tracks for QC purposes, in order to

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Requirements for Netflix Filming

What are the Requirements for Netflix Filming? Having a Netflix series to your name is quite a big deal these days if you are getting a big break into the filming world or even if you are a veteran Director of Photography. Netflix started only in the year 1997 but has a reputation for both

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360 Degrees Images

Do you have a need to share your facility or venue online with 360 degrees imagery? Online research is suggesting 360 degrees images are having a 50% greater success with customer engagement than traditional photos/images. Businesses such as museums, health resorts, arenas, restaurants and small businesses can benefit by helping online visitors to interact with

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Post Production Color Grade Required?

How important is the color grade in a video production? Very important. With hollywood movies or bigger budget commercials the grade is often the last part of post production to be finished. Color grading is required to make the color of the film either beautiful or to create a different sense of film genre with

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Conscious, Cost-Effective Filmmaking

At Purposeful Films, we believe in consciously evaluating and modifying our behavior, our working and filmmaking environment, our use of filmmaking products and equipment.  By working consciously, our aim is produce films for clients minimizing wastage of time, travel and effort, making them more sustainable on the environment, and more cost-effective and better for our

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